Each year, the clergy of the diocese gather in late February for a pre-Lenten retreat. It’s a time of reflection and fellowship and learning. Several years ago, our retreat focused on the mission of the Church. We had presentations from a consultant who works with non-profit agencies using business models and asked us to consider our work in those terms as well. We know the church isn’t a business in the traditional sense, but there is no reason that we can’t use tools from that world to be more effective in our work for the Kingdom.
I was particularly struck by her insistence that successful organizations have clarity of purpose and understanding of what their “product” is. In church terms, the question relates to what the purpose or goal of our evangelism is. What are we inviting people to? Are we trying to sell them on our way of worship? Are we trying to get them to join our church the same way other folks might try to get them to join the Bradford Club or Kiwanis? I’m afraid sometimes churches have engaged in evangelism with those very things in mind.
As much as I balk at the idea of “selling” in connection with faith, I realize that if we must use those terms then I wanted to be sure that we are offering something of eternal value. The purpose of our evangelism, of our inviting others to join us in our faith journey, must be no less than to invite them to have their lives transformed by a relationship with Jesus Christ.
As Episcopalians, we believe that the best place to encounter Christ is in community through worship and the sacraments. Our evangelism focuses on calling others into relationship with our church family so that they may share with us in being transformed through a relationship with Jesus. We are not perfect people – we can’t claim perfection in worship or fellowship or discipleship. If all we have to offer is ourselves then we really won’t be terribly successful. But if we remember that we are offering so much more – a priceless treasure, the very Living Water that Christ pours out on us and through us – then we indeed have a “product” that everyone we encounter longs for.
As we move through this Lent toward Easter joy, may we be ever aware of the precious gift we have to share and re-commit ourselves to boldly offering it to others – not for our own, but for Christ’s sake.
The Rev. Stacey Fussell is Rector of Episcopal Church of the Ascension in Bradford.